70th Anniversary Ticket Discounts?
It's the start of summer, and the celebration of Disneyland's 70th anniversary celebration. Disney often uses anniversary celebrations as marketing campaigns to encourage more guests to come to the parks. this practice started in the early days of Disneyland's history (here's a link to a video of the 10th anniversary celebration). Disney is stepping up the attractions, with a new fireworks show for Disneyland, a new World of Color for California Adventure, and updates to a few attractions. The popular night time parade Paint the Night is returning, too. With more offerings, exclusive dining, and new merchandise, this is a great time to visit the parks. However, Disney is also offering ticket discounts for the 70th anniversary. This seems like a strange strategy, because discounts are typically used to encourage Park visitors during slower seasons. In the peak season (summer), there shouldn't be a need for discounts. Especially with the huge marketing campaign and...